The Subtle Act of Not Giving a Fvck About Your Community: Community Building.
Lessons on leadership, accountability, and execution for builders who want their communities to thrive.
Before starting or planning to build a community, ask yourself:
- Are you mentally and emotionally stable enough to handle the criticism and backlash that come with it?
- Because your community will question your credibility and hold you accountable.
The basic foundations of community building are Emotional Intelligence and Communication
➣ Emotional Intelligence: Your SuperPower
This is about how you respond when things get heated, when criticism hits, or when you’re not shipping but building in silence.
→ Example: A Crypto Twitter influencer, ‘NOLIMITDAMI’s’ (@LIMITLESSDAMI), jokingly said, “Union is slow in shipping.” Instead of constructive dialogue, they denied him all incentives as an early contributor to the protocol.
How can this be handled without resorting to overreacting:
This can be handled by one of the team members, reaching out to him privately, having a conversation, and explaining that this is what is going on, why we are “slow in shipping.”
And this is going to bring more value to the team as a whole, because the influencer will come out and share, just a brief of the conversations with the team, and this will bring more spotlight to the protocol, and gain more trust among the community.
→ Another Example: is Kaito, who recently shipped the improvements their users asked for, no arguments, just action.
➣ Communication:
This is about how you communicate with your community frequently and transparency.
→ Your community needs updates; silence breeds doubt. Surprises are part of Web3 culture, I understand that, but if a surprise flops, backlash hits twice as hard.
Jim Rohn said, “Effective communication is 20% what you know and 80% how you feel about what you know.”
→ Frequent updates and transparent progress reports soothe concerns, even for members who are only there for incentives.
→ Example: MavrykNetwork promised to reward the top creators on their Kaito Leadersboard on TGE day, and come TGE day, they changed the criteria on how they want to reward the creators, and this created doubt about the protocol, and people started questioning their trustworthiness.
→ Another Example is Cat of ‘s, he always communicates every step of the product building, and people love him for that.
→ Example: Meta Alchemist of ‘s, there is a meta he popularized recently that is “Vibe coding,” building a product in front of thousands of community members and CT at large.
The Subtle Act of Not Giving a Fvck About Your Community (Doing it the Right way)
➣ Be a Leader: Pay attention to feedback, even when it stings.
→ Example: OpenSea’s ignored complaints for months but has been shipping major improvements every two months since Q2.
➣ Be an Executor: Profit isn’t the goal; delivering on your roadmap is.
→ Example: Caldera’s, they did all that was promised and executed according to their roadmaps. When you do these, your community will ride with you through both the thick and the thin.
→ Strong communities don’t happen by accident; they’re built with intent, accountability, and execution.
If you’re building in Web3, your community isn’t a hype machine; it’s your compass. Ignore it, and you drift. Respect it, and you thrive.
I share hard-won lessons on community building, growth hacks, Web3 strategy, and my own product design experiments. Follow me on X (@0xmojeeb) or here on Medium (), let’s grow, build, and design smarter together.
