The Subtle Act of Not Giving a Fvck About Your Community: Community Building
This is Part 2 of my ongoing series The Subtle Act of Not Giving a Fvck About Your Community, expanding on lessons I first shared on X (@0xmojeeb). If you missed Part 1, read it here.
One of the greatest hacks for community and brand growth is FEEDBACK.
You can never go wrong 😑 with feeding on community feedback.
Before deep diving into the role of feedback in community building or brand growth:
→ At the beginning of this series, I talked about the two basic foundations of Community Building: Emotional Intelligence and Communication. These have garnered numerous contributions from Web3 enthusiasts and builders in the space. (you can check it here)
→ More than a few have testified that “Communication & Emotional Intelligence” should be a priority for any good founder.
Moving on, let’s buttress the importance of FEEDBACK in community/brand growth.
Bill Gates said:
“Your most unhappy customers are your greatest source of learning.”
From my own POV & experience, feedback has done more good than bad.
You ask why I say “bad”? Here’s why:
Over-adjusting to Feedback:
→ Some founders/brands over-adjust to the feedback they get from the community instead of reflecting before executing, and this can hurt the branding or execution of projects.
How to solve this:
Take time to reflect before shipping or executing. Consider both your own vision and your community’s perspective.
Example: OpenSea’s Course Correction
→ There was a time charged 2.5% for buying/selling NFTs. When users complained that it was too high, they reduced it; yet, users still complained.
→ That led to major backlash. Before they started performing well again, OpenSea spent significant time digesting community feedback. The result? OpenSea V2, a rebrand and product update that restored user trust.
→ Today, people are talking positively about OpenSea’s progress, and not just because of their token plans for Q4.
Lesson:
Always put your users/community in the process, but stay anchored to your core goals.
The Good Way to Use Feedback
Capitalizing on Community/Users’ Feedback:
→ Before shipping/executing, gather a few trusted community members or early users in a private GC.
→ Show them upcoming features or developments.
→ Let them give honest, unrestricted feedback, and you’ll be surprised by the insights.
Examples That Got It Right
, , , , , and actively solicit feedback before big launches.
· After Jupiter Exchange launched $JUP, they introduced votes on key decisions with clear thresholds and goals.
· When launching their LFG Launchpad, Jupiter asked the community how to use profits/fees — turning engagement into long-term trust and success.
Strong communities don’t happen by accident. They’re built through intentional leadership, accountability, and execution.
If you’re building in Web3 or community-driven projects, respect feedback but stay grounded in your mission. Ignore your community and you drift; respect it and you thrive.
→ Want more insights like this? Follow me on X (@0xmojeeb) or here on Medium ()for more deep dives on community building, Web3 growth, and product design experiments.
→ Need a community builder or consultant you can count on? My DMs are open.
